Who is Ride Easy?
Ride Easy was born out of Niseko, Japan. Despite being one of the best powder heavens in the world, some of the chairlifts are fairly outdated. It was on Hano 1, 2 and 3 where the Ride Easy idea was born. To get to the top of Hanozono, it took 3 lifts and 22 mins. None of the lifts had foot rests and by the time you got to the top, your front leg would have been numb. The founder of Ride Easy, Adrian, came up with the idea of hooking the board onto the chairlift. After 2 years of R&D, dozens of prototypes, and an insane amount of hard work, he created the Ride Easy Ultimate Accessory.
With a vision of improving all aspects of the snowboarding experience, he is starting with the chairlift ride. He wants to eventually move to other facets such as ride technique, backcountry trekking and safety. If you have any ideas on how to improve your the snowboarding experience, email us at Relaxed@RideEasy.co or @triman_82 on Twitter.
The Ride Easy Crew
Ride Easy is Expanding
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